soffio

About the project

soffio is a fictional pillow brand, built to show a method. From a single packshot, AI generates every image an e-commerce store needs: scenes, macro shots of the materials, a cutaway of the product. The label is checked in every image and the errors are corrected, so the product stays identical from scene to scene. The images feed a responsive product page, designed and built by me, with different crops for desktop and mobile, and an ads set with 4 different ideas in the 4:5 and 9:16 formats.